Leah wrote:Again, it is the marketing that bothers me.
. . .
I do not like it when drug marketers use guilt to try to get people to give their children drugs or vaccines that have high risks of side effects. The choices of a teen or young adult play a role in that person's health, too.
Marketing strategies are based on maximizing sales while minimizing costs. Two fundamental marketing strategies are FAB and FUD. FAB - explaining the factual Features, demonstrating the competitive Advantages, and conveying the satisfying Benefits - is positive marketing. FUD - engendering Fear, creating Uncertainty, and increasing Doubt - is negative marketing.
FAB strategies work well to sell things that satisfy a need. E.g.: A well designed, protective motorcycle helmet provides assurance of safety. FUD strategies are designed to create a need to be satisfied. E.g.: Failure to buy a well designed, protective motorcycle helmet will lead to major injury, even death.
The FAB of making the choice to abstain from sexual intimacy until a monogamous marriage relationship is consummated is self evident. The FAB of choosing to be sexually intimate with more than one partner or to be unable to resist sexual intimacy with someone outside of marriage is not self evident. Thus, FUD marketing works more effectively to convince (guilt) people to take the HPV vaccination.
FUD marketing of HPV vaccination is presumptive (daughters will have sex with partners that have had sex) and patronizing (Mom, did you know?).